Blogs

Most speaker briefs are logistics documents, which is why so many good talks change nothing. What a brief should contain, three questions worth answering in writing, and a worked example.

A way to work out whether you need outside strategic help before you spend anything: the two weak reasons to hire, five situations where it genuinely earns its money, and a one-sentence test.

Business storytelling is not a slide format. Why story makes information portable, why that matters more as AI makes competent content cheap, and where organisations get it wrong.

Treating creativity as a department excuses everyone else from it. Why it is better understood as a commercial skill, what suppresses it at work, and what to do instead.

Keynote, masterclass and workshop do three different jobs. A simple test for choosing the right one, and why the wrong choice fails quietly rather than obviously.