AUTHOR
BEST-SELLING AUTHOR – THE CREATIVE NUDGE
THE CREATIVE NUDGE
"Without creativity, there would be no progress"
- EDWARD DE BONO
Creative is not a job title or a department. Creativity is a way of looking at the world. Creativity is embracing new and different ways to solve challenges.
The OED defines creative as
“Relating to or involving the use of the imagination or original ideas to create something “
Everyone is creative because every human was born with the ability to think their way to new and better solutions. But unfortunately, society and evolution have got in the way of our natural human creative instincts. Until now.
This book argues the case for creativity in business & life. It explains why creativity is the key to a happier, healthier and wealthier existence (don’t just listen to me – the WEF & UNICEF agree). And reveals how small actions can have big impacts on our thinking, It outlines, using nudge theory, the simple behaviour changes need to retrain your brain and live a more creative and rewarding life.
COMING SOON: DESTRATEGISE
How brand strategy got itself in a mess and how creativity will save it
OUT NOV 2026