Creativity: what it is and why you need more of it
An interactive keynote from Kevin Chesters, based on the Amazon bestseller The Creative Nudge, on getting more creativity into life and business.
Creativity in life and business
No word is more misunderstood than “creativity”. Many still see it as a job title, department or optional extra once the important work is done.
Yet UNICEF names it one of the vital elements for children’s success, and the World Economic Forum ranks it among the top two skills for the future of work.
Creativity has always helped humanity to survive and thrive; extraordinary challenges demand extraordinary answers. You won’t find new worlds with old maps.
Based on the Amazon bestseller ‘The Creative Nudge’, this interactive session explores why creativity matters, the societal and scientific barriers holding us back, and simple ways to overcome them, before creating daily personal and team nudges.
Book a conversation with me today.
What holds creativity back at work
Everyone is born with the ability to think their way to new and better solutions. Then society and evolution get in the way. Inside most organisations, three things do most of the damage, and none of them are anyone’s fault.
Speed
Original thinking needs a gap between the problem arriving and the answer being required. Most calendars have removed that gap entirely.
Certainty
Workplaces that reward being right punish the stage where you are provisionally wrong, which is exactly where new ideas live.
Ownership
If creativity belongs to a department, everyone else is excused from it. The talk shows why it is a commercial skill for every team.
Who it’s for and how it runs
The talk is built for leadership teams, company events and conference audiences who need new answers rather than more of the same. Because the book uses nudge theory, everyone leaves with small personal and team nudges they can use every day.
Like all of Kevin’s talks, it can run as a keynote, a masterclass or a workshop. Creativity is also one of the inspiration modules in Kevin’s training programme.
Book a conversation with me today.
Useful before you book
Keynote, masterclass or workshop: which format does your team need?
More talks from Kevin
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