The science of story in the age of AI
A storytelling keynote from Kevin Chesters on the timeless human advantage that AI can’t copy, and how your people can use it to win attention, trust and bigger deals.
Why storytelling is so vital in a technology age
Story Sells.
AI can copy your product, your pricing and your pitch. What it can’t replicate is the timeless human advantage of story. In a world where most products and services are parity at best, story is what creates your commercial advantage. Buyers decide emotion first, logic second, and remember stories up to 22 times more than facts.
Technology changes, but humans don’t. The things that make us think, feel and importantly act haven’t changed since the dawn of time.
My session on The Science of Story in the Age of AI equips your people to win attention, trust and close bigger deals.
Book a conversation with me today.
Facts inform. Stories move.
A well-evidenced argument gets accepted. A story gets retold. Almost nothing important in a business is decided by the people who were in the room when it was presented, so the message has to survive the retelling. Three things happen when information arrives as a story rather than as a list.
It’s easier to hold
A sequence with cause and effect takes far less effort to remember than a set of unconnected points.
It carries the why
A list tells people what was decided. A story tells them what problem it was solving, so they can apply it to situations nobody anticipated.
It survives retelling
Detail falls away, structure doesn’t. A list of six priorities becomes two, but a good story still arrives intact.
Who it’s for and how it runs
The talk is built for leadership, sales and marketing teams, and for conference audiences: anyone whose ideas need to travel beyond the room they were presented in. As AI makes competent content cheap, a clear point of view and a story people can repeat become the things that set a business apart.
Like all of Kevin’s talks, it can run as a keynote, a masterclass or a workshop. Storytelling also features in Kevin’s training, alongside modules on briefing, writing and building unarguable arguments.
Book a conversation with me today.
Useful before you book
Keynote, masterclass or workshop: which format does your team need?
More talks from Kevin
CLIENT FEEDBACK
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FOUNDER, UPWORLD