What businesses can learn from studying gangs
A culture and leadership keynote from Kevin Chesters on why your best people stay, and how to build teams people fight to join and refuse to leave.
What all businesses, brands and leaders can learn from studying gangs
Your best people aren’t kept by salaries or perks. They stay where they feel wanted, where they belong. With people they share more than a carpet with.
They stay with their ‘gang’: a word that doesn’t mean what people think it does.
In What Businesses Can Learn From Studying Gangs, I reveal the ten identical traits shared by every enduring gang, from Hells Angels to the Women’s Institute, the US Army to the Salvation Army, the Mongols to the Swifties, and show leaders how to use them to build teams people fight to join and refuse to leave. Expect pride, purpose and undeniable momentum.
Give your audience the secret to attracting and keeping top talent.
Book a conversation with me today.
Ten traits every enduring gang shares
Code, aim, loyalty, pride, enemy, iconography, place, fear, damage and swagger. The talk takes leaders through all ten. Here are three of them.
Code
A core belief system that defines what makes the group unique, like the US Marines’ “Semper Fi” or the police’s “Protect and Serve”. A values list any competitor could sign is not a code.
Aim
“Humans need a purpose. We’re happier and live longer when we understand our collective aim.” Think of the BBC’s founding mission to inform, educate and entertain.
Loyalty
Earned, never demanded from the top. Loyalty comes from the people beside you, not the logo above the door. As Kevin puts it, “You don’t fight for the name, you fight for each other.”
Who it’s for and how it runs
The talk is built for leadership teams, HR and people leaders, and any organisation that wants to attract and keep its best people. It turns culture from a values poster into something people can feel, belong to and act on.
Like all of Kevin’s talks, it can run as a keynote, a masterclass or a workshop. The thinking also sits behind Kevin’s strategy work, which aims to make businesses undeniable inside and out.
Book a conversation with me today.
Useful before you book
Keynote, masterclass or workshop: which format does your team need?
More talks from Kevin
CLIENT FEEDBACK
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